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From the Editor's Desk
'True Gen': Generation Z and its implications for companies
Long before the term “influencer†was coined, young people played that social role by creating and interpreting trends. Now a new generation of influencers has come on the scene. Members of Gen Z - loosely, people born from 1995 to 2010 - are true digital natives: from earliest youth, they have been exposed to the internet, to social networks, and to mobile systems. That context has produced a hypercognitive generation very comfortable with collecting and cross-referencing many sources of information and with integrating virtual and offline experiences.
As global connectivity soars, generational shifts could come to play a more important role in setting behavior than socioeconomic differences do. Young people have become a potent influence on people of all ages and incomes, as well as on the way those people consume and relate to brands.
Continued here
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97.5 percent of broadband connections in India meet TRAI's 2Mbps speed threshold: OoklaOver 97.5 percent of fixed broadband connections in India meet the 2Mbps speed threshold recommended by the Telecom Regulatory Authority of India (TRAI) earlier this month, telecom network intelligence firm Ookla said on Thursday. The regulator proposed to revise the minimum broadband speed to 2Mbps from 512Kbps. Ookla stated that the revision didn’t shift the […]
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