The New Mobile Marketing Imperative: Measuring What Matters
Aberdeen
Despite rapid adoption, mobile marketing researches show that organizations are challenged to provide visibility into the performance results and business value of these initiatives. Seventy-one percent (71%) of companies are still immature in their ability to measure results of their mobile marketing activities, and 31% don't know the tangible business contribution of their mobile initiatives. This Analyst Insight will outline the impact of mobile marketing performance measurement, and highlight the key factors required to support execution of measurement as a key strategy in order to build a Best-in-Class mobile marketing infrastructure.